Tour de France: The Influencers, Brands and Content to follow this year
Cycling’s biggest event of the year is wheeling its way towards us. On Saturday the Tour de France kicks off in (hopefully) sunny Yorkshire. UK cycling has begun to make a real impact on the great...
View ArticleScotland’s Most Influential Tweeters
In the run-up to the Scottish referendum, we’ve been tracking the tweets of over 330k tweeters in Scotland. We applied PeerIndex’ algorithms to determine who is is having the biggest impact online. And...
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Events: We Monitored the Influencers, Swag & Tacos at SXSW
SXSW. Some love it. Some hate it. Either way, we can’t stop talking about it and its undeniable influence on the industry, and judging by our data, nor can you. Waking up early for breakfast tacos,...
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Marketing: 8 Ways Social Listening Can Benefit Your Content Marketing
We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing...
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Marketing: Discover Your Most Useful Advocates With The Influencer Dashboard
We’re adding four new use-case dashboards to Brandwatch Analytics this summer: Influencers Dashboard PR and News Dashboard Reputation Management Dashboard A Dashboard designed by the winner of our...
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React: The Dogs on Social Who are More Famous Than You’ll Ever Be
Dogs aren’t just for Christmas – they’re for life, walks and for tweeting about, too. Over a million pet owners have created dedicated pet accounts, and the term “social petworking” is taking the...
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#AskTheExperts: 17 Rules to Follow for Becoming an Influencer
Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture. Interestingly, word-of-mouth is...
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Marketing: What Brands Can Learn From a Health-conscious Hashtag
As summer comes to a close and we hurtle toward the colder, frostier months, we decided to look at the social conversations around some of the main things we did to get ready for our summer holidays....
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Influencer Outreach Strategy: The 9 Steps to Success
Influencer marketing involves identifying key individuals who can deliver important content to your target audience.The key to successfully contacting and working with influencers involves building...
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Influencer Marketing: 7 Key Questions Answered by Industry Experts
The voice of the customer has always been one of the most powerful marketing channels and social media has fundamentally changed the way brands and their audiences communicate. Interestingly,...
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November Update: Reaching Further with Social Data
Social listening is a valuable way to understand the conversations about your brand happening right now across the social web. In November we focused on building features that allow to you understand...
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Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social
With LinkedIn now becoming a publishing powerhouse for professionals to share their wisdom and expertise, we’re seeing a growing trend of people taking their personal brand more seriously and trying to...
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Guide: How to Upgrade Your SEO and Content Marketing Strategy
SEO is one of those oft-misunderstood marketing activities. Content marketing’s less sexy friend, reliant on algorithms and ever-shifting keyword research. Sure, Google is essentially pulling the...
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